No immediate purchases allowed. Izumo Clay ~Tide~ 10kg

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— Shio —

Purify your skin and soul with the ocean.

■ Concept

This application is more than skincare.
It's a ritual of renewal, like Shio-gori (purification by the sea).

Ancient Japanese people would enter the sea before important milestones,
purifying their mind and body with saltwater to welcome a new self.

This philosophy is brought to modern beauty.
A unique blend of seaweed and Izumo clay.
Mix with water upon use, let it age overnight, then apply – prepared beauty.

With every application, your skin is refined, and your mind is at peace.

■ 3 Features

① The vitality of the sea: Hokkaido Seaweed Powder
?Fucoidan and alginic acid form a moisturizing film on the stratum corneum.
?Marine minerals support skin metabolism.
?The longer it ages, the thicker and more serum-like it becomes.

A smooth as silk texture by morning.

② Izumo Clay — The tranquility of the earth
?Natural clay powder from Izumo, Shimane Prefecture.
?Sebum absorption and ion exchange.
?Mineral還元 (reduction) strengthens the skin's foundation.

③ Prepared Beauty: Mix with water and let it rest overnight.
1. Add water (or hot spring water) to the powder and mix.
2. Age for 8-12 hours.
3. Apply as a pack for 10-15 minutes, then rinse off.

Beauty achieved through effort.
A beauty method that chooses depth over speed.

■ For those who:

? Suffer from recurring skin irritation and dryness.
? Don't want to temporarily mask issues with cosmetics.
? Want to refine their skin from within.
? Enjoy hot baths, fermentation, and natural therapies.
? Want to enjoy beauty as a ritual.

■ How to Use

For 10g of powder, use 15-20ml of water.
Mix well, cover, and age for 8-12 hours.
After cleansing, apply to the entire face (1-2mm thick).
Leave on for 10-15 minutes, then rinse gently with water or lukewarm water.

*Recommended 1-2 times per week.

Using hot spring water enhances the synergy.

Why I created this product:
→ Clay packs alone were not enough.
→ Fermented ingredients alone couldn't reach deep enough.
→ Even after refining with hot baths, the skin would revert.
The key that connected all of these was the sea.

Shio (潮) = Salt, Purification, Path, Circulation.

My roots trace back to the Edo period, inheriting the lineage of Yamabushi (mountain ascetics).
Natural therapies derived from both the sea and mountains.
A fusion of cutting-edge ingredients and traditional techniques.

This is a rare beauty as a ritual for modern times.